Earned Media That Builds Authority
Media Relations · Data & Insights PR · Strategic Communications
White Rabbit PR is a Canadian public relations firm specializing in earned media. We help organizations turn expertise, research and data into compelling stories that earn national media coverage, strengthen reputation and position leaders as trusted voices in their industries.
Media Relations
We identify the stories, expertise and perspectives journalists need, then connect them with the right spokespeople at the right time. Our national media relations programs generate meaningful coverage across Canada's leading broadcast, print, radio and digital outlets.
Data & Insights PR
We turn proprietary research, surveys, industry data and customer insights into timely stories that earn media attention and establish organizations as authoritative sources.
Thought Leadership
We help executives and subject-matter experts become trusted voices in the conversations that matter to their industries.
AI Visibility & Conversational PR
Earned media coverage can influence how brands appear in AI-powered search and conversational platforms. We help clients build authority where audiences are increasingly finding information.
Reputation & Strategic Communications
Reputation is built over time. We develop communications strategies that strengthen credibility, support business objectives and help organizations communicate effectively when the stakes are high.
PR Measurement & Analytics
Comprehensive analytics and reporting to measure and optimize PR efforts.
Trusted by Leading Canadian Brands
WHITE RABBIT
Our team combines backgrounds in journalism, strategic communications, and media relations to develop campaigns that generate measurable results. We understand what makes a story newsworthy, how journalists evaluate ideas, and how organizations can earn valuable media attention.
We don't just secure coverage. We help clients build credibility, strengthen reputation, and become trusted voices in their industries.
Strategic Counsel. Measurable Results.
Lasting Partnerships,
Long-Term Impact
Some of our strongest client partnerships have lasted nearly a decade or longer.
That's important because effective media relations compounds. Over time, we develop deeper industry knowledge, strengthen relationships between spokespeople and journalists, identify better stories and build the consistent visibility that turns experts into recognized authorities.
We become an extension of our clients' teams, providing senior strategic counsel alongside hands-on media relations execution.
OUR WORK
National Media Coverage That Delivers Results
We develop media strategies that generate consistent coverage across Canada's most influential news outlets. Our clients are regularly featured in leading national and regional broadcast, print, radio and digital media.
Many of our clients lead their industries in earned media presence and share of voice. Our work helps strengthen credibility, increase visibility, and support broader business objectives.
OUR SERVICES | OUR APPROACH
We provide strategic public relations support that helps organizations build visibility, credibility, and influence. Many of our clients come to us without a formal PR strategy. We help translate business objectives into clear communications priorities, proactive media opportunities, and measurable results.
Media Relations
Brand Journalism
Media Training
Communications Strategy
AI Visibility
Social Media Support
Events
Data & Insights PR
PARTNERING WITH US
Why White Rabbit
Our campaigns have generated hundreds of media stories across Canada's leading news outlets while helping clients become trusted sources in their industries. We build reputation equity that compounds over time, shapes public perception, strengthens stakeholder trust, and fuels visibility in generative AI search results.
Why clients partner with us:
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Senior-level strategy with hands-on execution
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National media relations expertise across Canada
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Proven success turning complex topics into compelling national stories
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Deep experience positioning executives and subject-matter experts
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Strong media relationships across Canada's broadcast, print, radio and digital media
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PR measurement and analytics to track results, identify opportunities and continually optimize campaigns
Our Ideal Client Partnerships
Our clients typically engage us to strengthen reputation, increase media visibility, position executives as thought leaders, turn research and insights into media opportunities, or support broader business objectives through earned media.
