Earned Media That Drives Results
Public Relations · Communications · Reputation Management
White Rabbit PR is a Canadian public relations firm specializing in media relations, reputation management, and strategic communications. We help organizations earn meaningful media coverage, strengthen credibility, and shape public perception through strategic storytelling and expert media outreach.
Tailored PR & Communications Strategies
Strategic communications programs aligned with your business objectives.
Strong Media Relations
National media outreach that secures meaningful earned coverage across Canada's leading news outlets.
Local Market Insights
Deep understanding of regional and national media landscapes across Canada.
AI Visibility & Conversational PR
Earned media coverage increasingly influences how brands appear in AI-powered search and conversational platforms. We help clients build authority where audiences are increasingly finding information.
PR Measurement & Analytics
Comprehensive analytics and reporting to measure and optimize PR efforts.
Reputation Management That Lasts
Communications that build long-term reputation through earned media and third-party validation.
Trusted by Leading Canadian Brands
WHITE RABBIT
Our team combines backgrounds in journalism, strategic communications, and media relations to develop campaigns that generate measurable results. We understand what makes a story newsworthy, how journalists evaluate ideas, and how organizations can earn meaningful media attention.
We don't just secure coverage. We help clients build credibility, strengthen reputation, and become trusted voices in their industries.
Strategic Counsel. Measurable Results.
Lasting Partnerships, Proven Success, Exceptional Results
Many of our client relationships have lasted more than a decade. We work closely with leadership and marketing teams to provide strategic communications counsel, proactive media relations support, and responsive guidance when it matters most.
Long-term partnerships allow us to develop deeper industry expertise, stronger messaging, and more effective communications strategies over time.
OUR WORK
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
National Media Coverage That Delivers Results
We develop media strategies that generate consistent coverage across Canada's most influential news outlets. Our clients are regularly featured in national, regional, print, broadcast, radio, and digital media.
Many of our clients lead their industries in earned media presence and share of voice. Our work helps strengthen credibility, increase visibility, and support broader business objectives.
OUR SERVICES | OUR APPROACH
We provide strategic public relations support that helps organizations build visibility, credibility, and influence. Many of our clients come to us without a formal PR strategy. We help translate business objectives into clear communications priorities, proactive media opportunities, and measurable results.
Media Relations
We identify the stories, insights, and expertise that matter to journalists and audiences. From media strategy and story development to pitching and spokesperson preparation, we help clients earn meaningful media coverage.
Brand Journalism
High-quality content helps organizations build trust and maintain visibility between media opportunities. We create articles, thought leadership content, newsletters, sponsored content, and website copy designed to engage audiences and reinforce expertise.
PR Surveys & Polls
Harness the power of market research, surveys, and polls to craft impactful and persuasive external communications. Traditionally kept confidential for internal strategy, this valuable data can now be your secret weapon for earning significant media attention. Let us help you transform insights into compelling stories that captivate audiences and elevate your brand.
Communications Strategy
Effective communications help organizations build trust, navigate change, and align stakeholders. We develop communications strategies that support business objectives and help leaders communicate with confidence.
Media Training
Media training is essential to position your company spokespeople as respected experts so they feel confident and credible in every interview. We offer comprehensive training to master every aspect of media interviews. From navigating tough questions to articulating your key messages with impact, our guidance ensures you shine confidently in the media spotlight.
Social Media Support
Crafting captivating, versatile content narratives tailored for online platforms and your social media channels is our forte. We excel at amplifying the impact of your brand's earned media coverage through strategic social media promotion. Our curated online content is designed to deeply resonate with your specific target audiences.
Events
We specialize in crafting innovative events that propel your brand into the spotlight with unexpected moments of joy and excitement. Our ideas are designed to be eye-catching and buzzworthy, ensuring your brand stands out. Beyond exposure, we excel in building strong community connections that foster brand loyalty and attract new customers and devoted advocates.
Influencer Relations
Navigating influencer relations can be complex, but our team simplifies the process for you. We'll assist in meticulously selecting the perfect influencers for your campaign and offer expert guidance on effective collaboration strategies. This encompasses influencer compensation, transparent disclosure practices, contract development, and sponsorship management.
PARTNERING WITH US
Why Choose Us?
As one of Canada’s leading media relations teams, we consistently secure exceptional media coverage and achieve outstanding results for our clients. We don't just build campaigns. We build reputation equity that compounds over time, shapes public perception, strengthens stakeholder trust, and fuels visibility in generative AI search results.
Why clients partner with us:
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National media coverage across broadcast, print, radio, and digital
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Trusted by organizations across finance, healthcare, retail, professional services, and public affairs
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Proven success turning complex topics into compelling national stories
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Experienced in proactive media relations, reputation management, and crisis communications
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Strategic, senior-level counsel with hands-on execution
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Strong media connections across the country
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PR measurement and analytics ensure that every campaign is optimized for maximum effectiveness and clear, tangible results
Our Ideal Client Partnerships
We work best with organizations that value strategic communications, expert guidance, and long-term partnerships. Our clients typically engage us to strengthen reputation, increase media visibility, position executives as thought leaders, or support broader business objectives through earned media.
